It"s lunch time for these beautiful monarch butterflies, which like to feed on clusters of colorful wildflowers. While they dine out on nectar, they get a light dusting of pollen, which is then spread to other flowers they land on. This process is pollination, transferring pollen from the male part of a flower to the female part, and is crucial for growing many of our fruits and vegetables. It improves the quality and quantity of crops and increases harvest yields. Nearly $20 billion of goods are produced in the US alone each year, because of pollination.