If you"ve ever been in Mexico during Day of the Dead festivities, then you"ve no doubt come across the beautiful orange flowers you see here. Marigolds are one of the main symbols of this festive, two-day celebration. The flowers are native to North America, and were deemed sacred by the Aztecs, who likened their bright colors to the sun. According to legend, those colors and the flowers" sweet aroma have the power to lure the souls of the dead back to this world from beyond.