We’re just outside Brainerd, Minnesota, for the Ice Fishing Extravaganza on Gull Lake. Each year in late January, more than 10,000 people will come out to catch as many fish as they can—mostly walleye and northern pike, but all fish species are eligible. The contest is organized and run by volunteers exclusively, and 100 percent of the proceeds—around $150,000—goes to local charities.