It was the year 206 BCE. In the wake of the Battle of Ilipa, Roman general and statesman, Publius Cornelius Scipio, built a settlement for the veterans who helped defeat the Carthaginians. Located on the right bank of the Guadalquivir River, it was named Italica, after the Italian origin of its inhabitants. The city was the first Roman settlement on the Iberian Peninsula and played a significant role in the Romanisation of the region, then known as Hispania—today Spain. Italica flourished in the centuries following its founding, especially during the rule of Emperors Trajan and Hadrian, who were born there.